Marketing Tech Stack

Author: fmfmerian
Last updated on: 
TL,DR: Beyond the tools we use to work better as a remote-first team, we may also use more specific role-related tools. Below is a list of our current tech stack. It's an always evolving list. We keep experimenting with new tools and software as we grow.  The tools we use today aren't the ones we'll use tomorrow  . 

Best Practices

Asynchronisation Open Mailbox with Raised Flag

We started as a remote company from Day 1. Benjamin, Marty and Rodolphe from Bordeaux, Simon from Paris. Transparency and clear communication is a key focus. What does that mean for team communications? We prefer open conversations. When you're running into an issue, when you need help or feedback, ping  @here  on Slack and start a Thread, or add a comment in the related doc on Slite and mention its owner.

The Boy Scout Rule Raised Hand

In Software Engineering, the Boy Scout Rule is “Leave your code better than you found it.” This rule can be applied to anything. In everyday life, the Boy Scout Rule means that if you see trash in the street or in the forest, you take it, even if it’s not yours. Applied to us, it means we leave the tools we use in better shape than we found them. If you stumble upon outdated data, broken links, or inconsistencies, fix it and don’t wait for someone else to do it. Please mention the owner of the note in a comment for the record.

Human after all Robot

As we spend most of the time working on online collaborative tools, it's good to keep in mind we're working with real people. To have a profile picture on each and every tool we use really helps. Please add your best smile on the tools we use.

Automate everything Gear

When to automate tasks? The 3-time Rule. For each task you repeat for the third time, automate it.

Marketing Tech Stack

Below isn't the full list of tools. Each team has its own additional tools for specific team needs that we don't list here. Also, it's an evolving list as we grow.  The tools we use today aren't the ones we'll use tomorrow  .  So we keep experimenting with new tools and software.
Tool 🛠
How we use it 👩‍💻
Pro Tips 💡
Alternatives 🤷‍♂️
Communicate instantly with team members.
Conversations on Slack don't last. For in-depth thoughts, use Slite.
Microsoft Teams Twist
Store and share knowledge. From Team Playbooks, to Meeting Minutes, and more.
We use Slite to communicate about almost everything asynchronously. It's the company encyclopaedia.
Notion Confluence Google Docs
Minimalist alternative for Google Meet and Zoom, designed for team collaboration. It's less obstrusive—and more fun.
Start and join a call from Slack with the `/around` command.
Zoom Google Meet
Design a presentation. It's more collaborative, stunning and fun than alternatives.
Press Cmd+K to access Quick Menu.
Apple Keynote Microsoft PowerPoint Google Slides
Content Planification and Status.
To create Trello cards **from Slite:** Select content from your Slite doc, hit `More` then hit `Trello`
Whiteboards
Host webinars.
Add UTM tags in webinar links to make the signup experience more engaging.
Zoom
Onboard new users. Generate leads. Collect testimonials.
Google Forms SurveyMonkey
Publish stories on business, design, tech, and the future of hybrid workplaces.
WordPress Medium Svbtle
Write in English. Bold, clear, and mistake-free.
Install the Chrome extension to supercharge Gmail and more.
Harrap's
Buffer
Schedule social posts—Tweets and LinkedIn updates.
Limit social updates to 280 characters to share both on Twitter and LinkedIn at once.
SproutSocial Hootsuite
Zapier
Automate everything.
Integromat Rows Google Tables

Advanced: Shortcuts High Voltage

TL,DR: Keyboard shortcuts from apps we use to supercharge your day — includ.  Slack  and  Pitch . Feel free to add yours!